Baldwin is primarily a tourist town. As such, much of its economy is based around the summer months. Lake County sports many lakes and rivers, as well as the vast wilderness of the Manistee National Forest. Many come to Baldwin on vacation to camp, canoe, fish, or hunt. Others come to take in some of the local festivities which include the annual Blessing of the Bikes (in which thousands of motorcyclists come from around the United States) and Troutarama, in which one of the biggest events is the annual parade and the Miss Lake County pageant.

The Shrine of the Pines is a noted tourist attraction.

Baldwin also gets it's fair share of snow. Lake effect snow blowing off Lake Michigan provides winter enthusiasts with plenty white powder during the winter months.